Hey Reader,

I've begun Friday newsletters for members-only. The first one is how I'm improving my email onboarding process.

Moving forward, you can expect them to be very "build-in-public."

Quick Hits

• If you’re as interested in Apple Music Classic as I am, check out this great review by Kirk Mcelhearn on Tidbits​
• I don't miss Twitter, but with MLB's Opening Day this past Thursday, I did miss Baseball Twitter.
• My friend Brian sent me a link to something called the hyperpaper Planner and it was an instant buy for me. A PDF planner for my Kindle Scribe? Yes please.

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How to NOT Burn Out While Using Social Media

Alex Marshall started coaching in February 2020…I think I just heard the collective groan. Alex did too, which is why she turned to social media — specifically Instagram — as a way to gain followers and leads. And while most of her leads still come through social media, in the intervening 3 years since she started coaching, she want on a journey that nearly lead to burnout and leaving social altogether. Today she’s back in a way that works best for her, and we discuss how you, dear creator, can have a healthy relationship with social media too. Plus in the Pro show, we discuss ChatGPT. It was newly hot when we recorded. It was fun listening back given where it is today.

Top Takeaways

• It’s easy to put too much pressure on yourself when you feel you need to post every single day, or that your whole life is content. But you need to do what’s best for you.
• It can also feel like you need to be everywhere. Alex recommends picking one platform that does well for you and stick with it for a while. For her it’s Instagram. For me it’s LinkedIn.
• Don’t be in an all or nothing mindset. It’s OK to miss a day, or a couple. It’s OK to only post in one place. And it’s OK to not share everything you do.